thanks for the info on the words that work.  i agree--it's usually about framing and language when it comes to connecting with others about what we care about and why it's important to know and do more.  i'm not sure if i'm more surprised that 1/4 folks  does know what biodiversity means or that 1/4 doesn't not the term sprawl.   interesting.  thanks for sharing!

jesikah maria ross, Co-Project Director Saving The Sierra: Voices of Conservtion In Action