Why do you care about conservation?

Let me pose the question - Why do you care about conservation?
As a long-time public radio producer and editor, I usually let such questions guide me toward more interesting, deeper stories about what motivates people to do what they do. Although these types of questions are often seen as "just human-interest" - the emotional side of things, not quite worthy of journalism. I could go on, but just let me say, "What isn't human interest?
What's got me asking this particular question out into the blogosphere is that we've just completed recording 111 interviews for our Storybooth project. Those people tell us (via post-interview survey) that they agree to share their stories because they feel they have something important to say. They want to talk about conservation, about their favorite places and what issues people can work on together to save the Sierra.
All it took to get them talking was someone asking...let's see if it works the same way in blogs as in interviews.
Let us know what motivates you, what attracts you to conservation in your life. If you protect Sierra resources, why? If you write or make media about what others are doing to protect resources, why cover those stories? How important is conservation to you, to all of us, in these precarious environmental times? Are we still ahead of the curve, now that the Sierra Nevada Conservancy bill was signed and Prop. 84 passed (giving the SNC a reported $54 million)?
Drop us a line from your place.